Collection: Madara

MÁDARA, founded in 2006 in Riga, Latvia by Lotte Tisenkopfa-Iltnere, is a pioneer in Nordic ingredients for organic cosmetics. From revitalizing birch water to antioxidant-rich herbs, each active ingredient is extracted from natural sources to provide the highest concentrations of essential nutrients. All products are Ecocert certified, vegan, and manufactured in their own factory in Latvia.

A Madara concealer designed for mature and sensitive skin

Madara's organic concealer is a luminous, natural concealer enriched with hyaluronic acid and shea butter. Its mineral pigments camouflage dark circles, redness, and imperfections while smoothing fine lines. The result: a natural, organic concealer with an invisible finish that brightens the eyes without any visible texture, perfectly suited to mature skin (40+) that avoids synthetic formulas.

Madara organic makeup that acts like a skincare product

MÁDARA has gained recognition thanks to its unconventional approach to natural beauty and its expertise in tinted products. Each Madara makeup formula combines makeup performance with skincare actives: vitamins C and E, and extracts of blueberry and peony to protect and nourish the skin.

FAQ

Is Madara concealer suitable for mature skin?

Yes, the Madara concealer is enriched with smoothing hyaluronic acid and nourishing shea butter. Its fluid texture doesn't settle into fine lines, making it an ideal organic, natural concealer for mature skin 40+.

Is Madara concealer certified organic and vegan?

Yes, Madara's organic concealer is Ecocert Cosmos Natural certified, 100% vegan and cruelty-free. Its pigments are mineral-based, without synthetic dyes, parabens or silicones.

How to apply Madara's luminous natural concealer?

Apply it after your moisturizer and foundation. Dab a small amount under your eyes, on the sides of your nose, and on any blemishes, then blend with your fingertips or a brush. Its fluid texture melts directly into the skin.

Why did Arhø Beauty select Madara for its range?

MÁDARA shares Arhø Beauty's values: transparent natural ingredients, organic certification, European manufacturing, and formulas suitable for sensitive and mature skin. Its makeup expertise makes it a natural choice for a radiant complexion without compromise.